Who We Are
Ranez marketing is an agency specializing in below-the-line marketing/BTL marketing,brand activation, market research and retail solutions. We completely understand how to manage a market research project, and can plan and execute a marketing campaign that will enhance your brand’s equity.
Our company has worked on multiple projects for the last 8 years. We have undertaken projects in the areas of retail audit, consumer sampling, in and out of store promotions, merchandising and visibility survey in more than 44 towns across Ethiopia for a number of companies such as PVM( MENTOS chewing gum), WILMAR subsidiary (a detergent company here in Ethiopia), NESTLE EAR and INTERNEWS, a US government funded organization.
Our sister company, Harnael Integrated Commerce (HIC) runs a CLT house to house product test survey on NIDO sachets for TNS Global and Global Edge (a south African company) in 200 households across Addis Ababa. HIC later merged with Ranez Business PLC structured as part of the research department.